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Our Story


Our Mission


Our Ingredients

100% Organic Aloe Barbadensis Leaf Juice
Contains a number of vitamins, minerals, and enzymes that rejuventate aged tissues and promote healthy skin (A, B1, B2, B3, B5, B6, B12, C, E, Choline, Folic Acid, and enzymes)

100% Certified Organic and USA Grown Sugar Cane
The high moisture content of sugarcane makes it an effective moisturizer, and detangler. It is also rich in vitamins and minerals which help promote healthy skin and hair.

Coconut Oil 
Moisturizes and works wonders for dry or damaged hair

Cocoa Seed Butter
Moisturizes, protects, and provides relief to the skin.

Shea Butter 
Moisturizes and revitalizes skin and hair. Shea butter also has anti-inflammatory/regenerative properties.

Vitamin E
Protects skin from the effects of solar radiation by acting as a free-radical scavenger.

Olive Oil
Cleanses, hydrates, and nourishes hair and scalp.

Argan Oil
Rich in antioxidants, vitamins, omegas, and minerals that promote radiance for skin and hair.

Grape Seed Oil
Known for it;s anti-inflammatory, antimicrobial, and antioxidant properties.

Soybean Oil
Contains antioxidants and moisturizes hair.

ISELUX®: A sulfate-free blend of surfactants
This super gentle blend of sulfate-free surfactants delivers a luxurious lather while gently cleansing and rinsing clean for longer-lasting, amazingly rich hair color — 90% plus color retention after 1 month of washes.

Anti-Aging Multi-Fruit Acid BSC Complex
An amazing blend of bilberry, sugar and citrus natural fruit extracts that act as nature's own Alpha Hydroxy Acid to promote a clean scalp with cell renewal for hair and scalp - also promoting radiance and shine for the hair. Unsurpassed in any color protection shampoo.

The new Amino Acid Blend Complex developed exclusively for hair care is a complex blend of 11 amino acids for the hair. The presence of naturally occurring Amino Acids and their role, when applied externally, is to interact with the hair to produce various cosmetic effects, such as moisturizing, strengthening structure, SUPERIOR color protection and repair of surface damage.

Non-GMO Rapeseed Oil Behentrimonium Methosulfate
It's so mild and most effective hair-detangling ingredient available. Made from NON GMO rapeseed oil, this scientifically sophisticated ingredient is renowned for its superior detangling ability, without causing build-up on the hair. It has superior wet combing properties unlike other hair detanglers, which are known for their irritancy —It's so mild, it’s recommended for use in baby products. It's not a sulfate.